As the Principal Partner of NRL team, the Canberra Raiders, Toyota Forklifts are committed to ensuring that they raise the bar for the Raiders business and fan base, both on and off the field. But this partnership doesn’t only give the Raiders profile a lift.

We’ve leveraged the mass reach of NRL broadcast platforms to build top-of-mind brand awareness for our client through linking the brand benefits of Toyota Forklifts with the characteristics of the team. The partnership also provided content and promotional opportunities for us to leverage.

Activity included social media activation, digital and game day promotions, internal competitions, video content and eye-catching stadium branding.

In 2022, Essendon expanded its proud club history to include a women’s team – and TMHA were excited and honoured to join as co-major partner for the Essendon Football Club AFLW team.

With Toyota Forklifts’ backing, the team has grown from strength to strength. They were a newcomer in the league and quickly moved up the ranks. Our involvement included brand videos, promotions and game day activations.

In 2023, TMHA signed a new major partnership with the Australian Turf Club (ATC), one of the leading operators of thoroughbred world-class racing, hospitality and entertainment events across Sydney.

With naming rights to three Group 1 races and several handicap races throughout the year, we have helped highlight TMHA’s extensive brand presence across all ATC Racecourses with signage, in-venue media and race day activations at events such as the Everest.