Sport Integrity Australia is the unification of the Australian Sports Anti-Doping Authority (ASADA), the National Integrity of Sport Unit within the Department of Health, and the national sports integrity functions of Sport Australia. Australians are desperately passionate about their sport – this new body will not only protect our Australian spirit but will champion those who uphold it.

We developed and brand and associated campaign that blends the organisation’s enforcement and regulatory functions with advocacy, policy, education and capacity building.

Our team built a finely targeted media plan focused on sports channels, aligning nuanced audiences and their specific motivations to a targeted campaign activity across traditional and new media. Digital media was leveraged as a support act, to reinforce messages and target video streams of sport-related content.

The organisation’s vision and objectives were translated into a strong brand and strategic campaign activity, designed to appeal to athletes, industry professionals, casual sportspeople, and the general public alike.

By providing a flexible set of brand assets, and nuanced campaign activity, Sports Integrity Australia was able to reach a wide yet relevant audience.

The integrity of Australian sport in is safe hands, with a strong foundation brand and broad awareness supporting the agency’s good work. Further opportunities, such as the appointment of ambassadors and continued audience expansion, will see Sport Integrity Australia transform the sporting landscape.