Seeing Machines
Business & Brand Building, Content & Communications Solutions, Creative & Digital Solutions
From recognising when drivers are distracted or tired, to training pilots in real-time, Seeing Machines has transformed lives and industries through their pioneering AI safety technology. Together with their team, we reinforced their position as the undisputed world-leader of human eye and facial tracking technology, driven by their unwavering mission to get everyone home safely.
Working with the Seeing Machines team, we conducted a brand purpose session that identified getting people home safely as being their purpose, with zero transport fatalities as the ultimate end goal. Through this lens, we rolled out a new brand look and feel that moved beyond the ‘how’ of the highly complex artificial intelligence systems, to the ‘why’, creating a powerful emotional connection with audiences.
Central to the launch of this positioning was the development of a new website. We not only communicated the highly technical competitive advantages of their technology to their niche audiences, we also reinforced the compelling and unique narrative of their brand purpose.
This was further reinforced through a range of highly targeted digital campaigns and partnerships with industry bodies to convey powerful safety messages that built a groundswell of support and awareness for the Seeing Machines brand.
