Australian Athletics was our answer – with a powerful new purpose, brand identity, positioning narrative and campaign, we have begun the journey to inspire every Australian to participate in Athletics.

In a world where separate channels confuse audiences, a united brand and new digital platforms under Athletics Australia will provide to provide clear pathways for athletes of all ages and skill levels.

The Australian Athletics brand is built on the concept of going forward, as a bold and vibrant organisation, strongly focused on participation from community through to elite.

Under this seamless, connected brand, Sport Australia will deliver on its vision of transforming athletics into the biggest participation sport in Australia, promoting and facilitating athletics for life, and supporting and embracing volunteers, athletes, fans, coaches and officials.