Aspen Medical
Business & Brand Building, Creative & Digital Solutions
Aspen Medical has been expanding internationally for more than a decade, but the meteoric growth in their business had outpaced their brand. Supercurious was given the privilege to develop a refreshed look for Aspen Medical to reflect its global footprint, while capturing the team’s ambition and dedication to equal access to healthcare for all.
Since its establishment in 2003, Aspen Medical has grown significantly to deliver services in Australia and beyond, expanding into the Middle East, Africa, South Pacific, Asia, Europe, North and South America.
The brand and online presence did not reflect their success and innovation, and Supercurious was selected to support an evolution. Working with their internal team, Supercurious engaged with staff, stakeholders, clients and executive leadership to interrogate the organisation’s identity, and how it had changed in the two decades since founding.
Finding a strong focus on people, flexibility and a great deal of passionate support for the updated tagline ‘wherever you need us’, Supercurious developed a new look and feel for Aspen Medical that symbolised its upward trajectory, celebrated its people, appealed to its international network, and promoted varied service offering.
With a newly launched website, suite of branded assets, and a style and purpose to support future growth; Aspen Medical can better communicate its success and expertise. A healthier brand for one of Australia’s fastest growing companies.
