What made advertising legend Kevin Roberts join Supercurious?

 / Supercurious

  • What made advertising legend Kevin Roberts join Supercurious? image

One of the world’s most respected and revered names in advertising, Kevin Roberts, has become Global Chair of Supercurious.

Kevin’s global experience and expertise is unparalleled. He has been a senior marketing executive for Gillette and Procter & Gamble in Europe and the Middle East, CEO of Pepsi-Cola Middle East and Canada, over-taking Coke in the ‘Cola Wars’, and he was the COO for Lion Nathan New Zealand growing the company to become Australasia’s leading brewer. Most notably, Kevin was for 20 years the New York-based CEO Worldwide at Saatchi & Saatchi, one of the world’s leading creative organisations, with responsibility for the effectiveness of several of the world’s leading advertising brands including Toyota and Procter & Gamble.

His game-changing book ‘Lovemarks: the future beyond brands’ was instrumental in getting marketers all over the world to re-think the relationship between brands and their consumers.

‘Lovemarks’ was the impetus for Supercurious founder, Jamie Wilson, to reach out to Kevin to be his Leadership Coach more than three years ago.

Since that time, Kevin, has helped guide Supercurious through the pandemic to not only survive but thrive, including expanding to Brisbane and Melbourne.

Now in his role as Global Chair, Kevin is joining forces with the Supercurious team, working with some of the most exciting brands around the world who want to build meaningful connections with their consumers.

“After working closely with Jamie and his team for more than three years, it was clear that we were in alignment about having a brave approach to creating brands that people love,” says Kevin. “When Jamie told me about his idea to launch Supercurious, I wanted to be part of this game changing agency and their desire to shake things up.”

“Kevin has continually provoked and inspired us to dream bigger – he is the reason we have realised Supercurious,” says Jamie. “To work alongside a visionary global leader, who is now our Global Chair, will add great value to our team and to our clients”.